Local search
When someone nearby needs a lawyer, the map results are the first thing they see. We get your firm into them and keep it there: Google Business Profile, reviews, citations and the signals that decide who shows up.
SEO for law firms. Nothing else.
We fill legal caseloads.
Isolation Media does SEO for law firms. Only legal. When someone in your market searches for a lawyer, we make sure they find your firm first, and we know which of those searches actually turn into signed clients.
- 0 Average growth in organic enquiries across our firms in year one
- 0 Client enquiries generated from search for the firms we work with
- 0 Page one rankings won for the searches that sign clients
- 0 Firms that stay with us past the first year
✦ Why legal only
Most agencies take anyone with a budget. We picked one industry and went deep.
Every ranking we chase is for a firm like yours. We already know how people search when they need a divorce, an employment claim or an estate plan, which of those searches turn into signed clients, and how to write pages that satisfy Google and the advertising rules lawyers work under, wherever you practise. You skip the six months a generalist spends learning your world on your money.
See what we do✦ What we do
Everything a firm needs to rank. Nothing it doesn't.
Content that signs clients
Practice area pages and articles written to rank and to convert. Clear answers to the questions people actually search, real outcomes, fee guidance and an enquiry path on every page.
Technical SEO
Site speed, structure, schema and clean indexing. The unglamorous work that decides whether Google trusts your site enough to rank it, done before a single page of content goes out.
Authority building
Links and mentions from the places that matter in legal: respected directories, publications and local press. Authority that compounds year after year instead of clicks you rent by the day.
✦ The results
Numbers a managing partner actually cares about.
A few recent engagements. Ask us on the call and we will walk you through the rankings behind them.
First for divorce searches
in twelve months
A family law firm in London ranked nowhere for its own practice areas while smaller firms took the work. Twelve months of content, local work and authority building later, it holds first position for the divorce and children searches that matter in its market.
Family law · Local + ContentOrganic enquiries
up 340% in a year
A litigation firm in Chicago wanted to grow its employment practice without buying shared leads. Practice area pages built around the questions claimants actually search brought a steady flow of enquiries the firm owns outright, at no cost per click.
Employment · Content + TechnicalTwo years holding
the local map results
A family and property firm in Melbourne was invisible in local search. We rebuilt its profile, reviews and citations, and it has now held the top of the map results in its market for two years. They have since hired two more lawyers to keep up.
New clients · Local search✦ How it works
From first call to full caseload.
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01
The audit
We look at your site, your rankings and what people in your market search for when they need a lawyer. You get an honest picture of where the opportunity is, whether you work with us or not. It costs nothing.
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02
The foundations
Technical fixes, site structure and your local profiles sorted in the first month, so everything built afterwards can actually rank. Most firms are surprised how much was quietly holding them back.
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03
The climb
New practice area pages, articles and authority building every month, always aimed at the searches that sign clients rather than the ones that just look good on a chart. You get a short report in plain English, not a dashboard to decode.
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04
The compounding
Rankings hold and stack, so every month starts further ahead than the last. This is search you own outright instead of clicks you rent, and it keeps paying long after the work that won it.
One firm per market. We never chase the same rankings for two firms competing for the same clients. When you work with us, your competitors can't.
✦ In their words
What the firms say.
“We track every client back to the search they made. The divorce pages alone covered the whole year of fees inside the first quarter.”
“We stopped paying for clicks a year ago and the enquiries have never been busier.”
“They talk about signed clients and fee income, not traffic graphs. That was the difference.”
✦ Questions
The things managing partners ask us first.
How quickly will we see new clients?
You will usually see movement inside the first two or three months, with the serious results building from month six. We are straight about this on the audit call: SEO is the slowest channel to start and the cheapest one you will ever own once it is moving, because the rankings keep producing clients without a cost per click.
What does this cost?
Most of our firms invest four figures a month, depending on the practice areas they want to grow and how competitive their market is. On the audit call we will tell you what we think your market actually needs, and if the honest answer is that SEO isn't right for you yet, we will say so.
Do you work with other firms near us?
No. We take one firm per market. If we already work with a firm competing for your clients, we will tell you on the first call and point you elsewhere.
Is the content compliant with legal advertising rules?
Yes. Every page, article and profile is written around the advertising rules lawyers work under in your jurisdiction, whether that is a bar association, a law society or a regulator like the SRA. It is one of the advantages of working only with law firms: we are not learning the rules on your account.
Do you also run ads, social media or web design?
No. We do SEO and build the pages the rankings need. Doing one thing for one industry is the reason the results look the way they do.
✦ Book a free audit
Let's fill your caseload.
Tell us about your firm and the practice areas you want to grow. We will audit your site, your rankings and your market, then show you exactly what we would do. No charge, no obligation, and if we already work with a competing firm we will tell you straight away.