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Notes from inside the answers.
What we are learning about how AI assistants choose who to recommend, written in plain English for the people who own the companies being chosen. 26 articles, no jargon, no filler.
What is GEO? A plain English guide for owners
Generative engine optimisation explained without the jargon: what changed, why the answer replaced the results page, and what it means for how customers find you.
Read the articleGEO in Sydney: winning answers in Australia's hardest market
Sydney categories are crowded, well documented and fiercely contested. Why generic content fails here, and what actually earns an AI recommendation.
Read the articleHow AI assistants decide who to recommend
Assistants don't rank pages, they weigh evidence. A look at the signals that decide which companies get named in an answer and which get left out.
Read the articleHow to audit your own brand in ChatGPT in 30 minutes
A step by step method for finding out what AI assistants currently say about your company, using nothing but the free versions and a spreadsheet.
Read the articleGEO in Melbourne: a city of specialists
Melbourne buyers research deeply and reward specificity. Why the city's culture of specialisation makes it unusually rewarding for GEO done properly.
Read the articleShare of answer: the number that replaces rankings
Position three on Google meant something. Being one of two names in an AI answer means more. How to measure the metric that actually tracks the new buying journey.
Read the articleWhy reviews now matter more than backlinks
Backlinks were the currency of search rankings. Answer engines weigh a different kind of evidence, and most companies are under invested in it.
Read the articleGEO in Brisbane: getting ahead of a growth market
Brisbane is growing fast and its categories are still forming. Why the next few years decide which businesses become the default AI recommendation.
Read the articleGEO vs SEO: what carries over and what doesn't
Twenty years of SEO habits are not wasted, but some of them now work against you. Where the disciplines overlap, where they split, and what to stop doing.
Read the articleSchema markup for GEO: what actually helps
Structured data is having a second life. A practical guide to the markup that genuinely improves how answer engines read your business, and the kind that does nothing.
Read the articleGEO for local service businesses
Trades, home services and local operators have a structural advantage in AI answers. Most are throwing it away with thin suburb pages.
Read the articleWhy original data is the fastest way into AI answers
Engines cite sources that know something the rest of the web doesn't. How one piece of genuine research can outwork a hundred blog posts, and how to produce it.
Read the articleGEO in Adelaide: small market, large advantage
Adelaide's size is usually framed as a limitation. For generative engine optimisation it is close to ideal, and the maths explains why.
Read the articleEntity clarity: making engines certain who you are
Before an engine can recommend you it has to be sure you exist, what you do and that the mentions of you elsewhere are the same company. Most businesses fail this quietly.
Read the articleA practical GEO checklist you can run this month
Ten things any company can do in the next thirty days to show up better in AI answers, ordered by effort against impact, with no tools to buy.
Read the articleGEO on the Gold Coast: tourism, trades and transience
A market where most customers are new, most decisions are fast, and almost nobody has an existing provider. Why that makes AI answers unusually powerful.
Read the articleGEO for ecommerce: getting your products into answers
Shoppers are asking assistants what to buy instead of browsing category pages. What that changes about product content, reviews and comparison.
Read the articleThe prompts your customers actually use
Keyword research does not survive the shift to assistants. How to find the real questions buyers ask, and why they look nothing like your keyword list.
Read the articleGEO in Canberra: procurement, professionals and precision
A market dominated by government adjacent buyers who research carefully and buy on credentials. Why precision beats persuasion in the ACT.
Read the articleGEO for professional services firms
Accountants, consultants, agencies and advisory firms sell judgement. Making judgement legible to an answer engine is a specific discipline.
Read the articleGEO in Hobart and Tasmania: the thinnest data in the country
Tasmanian categories have so little documentation that engines routinely get them wrong. That is a problem and an opportunity in equal measure.
Read the articleNine GEO mistakes we see in almost every audit
The recurring errors keeping companies out of AI answers, roughly in the order of how much they cost and how easily they are fixed.
Read the articleGEO in Darwin and the Northern Territory
A remote market with high stakes purchases, a transient population and almost no competition for AI answers. What that combination means.
Read the articleGEO for B2B SaaS: winning the comparison question
Software buyers now build their shortlist by asking an assistant. Why the comparison answer decides your pipeline, and how it gets decided.
Read the articleGEO for regional WA: mining services and remote operators
High value B2B buyers in the Pilbara, Goldfields and Mid West are increasingly starting with an AI assistant. Most suppliers are invisible to it.
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