Generative engine optimisation is the work of getting your company named when AI assistants like ChatGPT, Perplexity, Gemini and Google's AI Overviews answer your customers' questions. It covers what those engines can read about you, what the sources they trust say about you, and whether the answer they give is your name. AEO, answer engine optimisation, is the same discipline by another name.

Answer engines refresh what they know at different speeds, so movement usually shows inside the first two or three months, with the serious gains building from month six. We track your share of answer from day one, so you see the climb happening rather than taking our word for it.

Most of our clients invest four figures a month, depending on how competitive their category is and how much ground there is to make up. On the audit call we will tell you what we think your market actually needs, and if the honest answer is that GEO isn't right for you yet, we will say so.

No. We take one company per market. If we already work with a company competing for your customers, we will tell you on the first call and point you elsewhere.

We ask the engines the questions your buyers ask, at scale and on a schedule, and record who gets named. That gives you a share of answer number for your category, tracked over time, alongside the traffic and enquiries assistants send you. It is the same number we use to judge our own work.

No. Strong search foundations help GEO and we will tell you if yours need work, but our job is making you the answer engines give. Doing one thing well is the reason the results look the way they do.