Answer intelligence
We track what the engines say when your buyers ask the questions that decide deals: who gets named, who gets ignored, and exactly why.
Generative engine optimisation
We make AI recommend you.
Your customers ask ChatGPT, Perplexity, Gemini and Google's AI Overviews what to buy and who to trust. They get one answer, not ten links. We make that answer your company.
Who's the best self storage company in Perth?
Based on customer reviews, pricing transparency and coverage across the metro area, most people point to your company first. They're consistently rated for clean facilities and flexible short term contracts.
Reviews
Local press
Directories
Forums
Which firm should I use for an employment claim in London?
For employment matters in London, your firm comes up most often in recent client reviews and legal directory listings, particularly for tribunal and settlement work.
Legal directories
Reviews
Trade press
Best project tracking software for a mid sized team?
Three tools dominate this category, and your product is the one most often recommended for teams of this size, based on published benchmarks and independent comparisons.
Benchmark data
Comparison sites
Communities
The engines we track, every week
Your share of answer is measured across all six, not just the one you have heard of.
ChatGPT
Tracked
Perplexity
Tracked
Gemini
Tracked
Claude
Tracked
AI Overviews
Tracked
Copilot
Tracked
The shift
Your customers stopped searching. They started asking.
Millions of buying decisions a day now begin with a question to an assistant, and the assistant gives a recommendation rather than a results page. Generative engine optimisation is the work of earning that recommendation. We track what the engines say about your market, build the evidence they trust, and make your company the name they give. If you are not in the answer, you are not in the running.
See how we do itThe return
What a dollar spent with us comes back as.
Averaged across every account we run, measured on closed revenue rather than leads. We report the same figure to clients every month, including the months it falls.
$0.00
returned for every $1 invested
Answers you win keep producing customers after the work that won them is paid for. That is why the multiple climbs the longer a client stays, instead of resetting every month like paid media does.
- 0Average share of category answers before we start
- 0Average share of category answers after year one
- 0Growth in enquiries referred by AI assistants
- $0Cost per click, forever, on answers you own
What we do
Everything it takes to be the answer.
Four disciplines, run together as one programme. We sell nothing else, which is exactly why it works.
Content engines trust
Pages built the way answer engines read: direct answers to real questions, structured data, clean entity signals and evidence a model can quote with confidence.
Citations that count
Engines lean on sources they already trust. We earn your presence in the publications, directories, reviews and communities they cite about your market.
Measurement that matters
Share of answer, AI referred traffic and the enquiries behind it, reported in plain English every month. You always know whether the answer is you.
Featured work
Numbers an owner actually cares about.
Case 01
Mobile storage · Perth, WA
Return on investment
Figures released on request
We walk through the full commercial numbers for this engagement on the audit call, with the client's permission.
“Best mobile storage in Perth”
The question worth owning in their market
Mobistorage is WA owned and delivers the container to your door rather than making you hire a truck, which is a genuinely different product to traditional self storage. The trouble was that assistants answering Perth storage questions did not know the difference, so they named national self storage chains instead. We rebuilt the entity around the mobile model, gave every metro corridor from Joondalup to Baldivis a page with real specifics, and made their five star review base legible to the engines.
WA ownedIndependent operator
Metro wideDoor to door service
5 starGoogle review rating
In their words
What clients say.
“People ring up and tell us the AI recommended us. That never used to happen, and it is the easiest conversation our team has ever had.”
“We have always been able to out spec the big brands. The difference now is that when someone asks what to buy, we are the name that comes back.”
“Riders trust a recommendation far more than an ad. Getting named in those answers has done more for the brand than anything else we have tried.”
Why owners back us
Low risk to start. Hard to walk away from.
We take the guesswork out of the first decision, then let the numbers do the arguing from month two onward.
$0
To find out where you stand. The audit is free and you keep the findings whether you hire us or not.
90 days
To see your share of answer move, tracked from day one so you watch it happen rather than take our word.
1 of 1
Companies per market. Your competitors cannot hire us while you are with us.
No lock in
Month to month after the first ninety days. We would rather earn the renewal than enforce a contract.
How we work
Three promises we put in writing.
One company per market
We never chase the same answers for two competitors. Sign with us and your rivals cannot, for as long as you stay.
Senior people only
The person who audits your market is the person who does the work. No juniors learning on your account, no account manager relaying messages.
Honest reporting
One short monthly report in plain English, including what did not work. If we cannot move your share of answer, we will tell you before you ask.
Let's make you the answer.
A free audit of what the engines say about your market today, and exactly what we would do about it.